Social Skills develops social tools for public relations firms. We build tools using the WordPress platform to create “Press Hits,” blogs that chronicle a client’s mentions in the blogosphere and the media. Press Hits blogs serve as a content management system that provides customers with a web oriented tool that gives the client a polished blog of media mentions that they can easily share and use as a means to show their presence in the market.
To create these blogs a public relations firm needs a means to track a client’s presence in the blogosphere. Social Skills develops brand tracking tools that provide immediate notification of a client’s mention. Google Alerts can do part of the job but what about the mentions in comments or across the multitude of microblogging platforms?
The tools we create last. They are living stories. We will teach you how to use the tools so you may manage them yourselves or we will keep them updated for you.
Who We Are
Alex Williams writes for ReadWriteWeb about social enterprise technologies and cloud computing. He crossed into the world of social technology back in 2003, producing events, writing about the social Web and working as a community manager for startups.He is a veteran reporter, editor and brodcaster. Alex lives in Portland.
Kevin Fox has been specializing in online PR strategy, brand tracking, and training other PR professionals on all things digital media for the past 5 years. This has included working with and training clients on the firm’s behalf as well as creating strategy briefs and providing training for the firm itself. Through this work Kevin noticed the need for a place for PR firms to keep all of their media hits, enter the “Press Hit” site format. Kevin prides himself on being versatile and a ‘jack of all trades’ when it comes to online PR, digital media, sales and marketing.
