Kevin Fox

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Writing the Perfect Online Press Release

Online press releases have become one of the most important tools for the marketing department. No longer just “spin control”, they are permanent, syndicated online media assets that help drive real bottom-line sales.  The press release above follows nearly all of the key elements, with a few exceptions. We suggest a keyword density of 3%–5%, [...]

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Keep that e-mail out of the spam box

Spam filters work under a score system that assigns positive (spam) and negative (not spam) scores to a list of trigger words or phrases. When your e-mail contains a certain number of points, it’s classified as spam. Some words and phrases count for more points than others, and the number of points a message can [...]

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The definitive Twitter list

If you or your business wants to grow and monitor a social media campaign, using twitter is essential. Check out the entries on this list to get a good idea of whats out there…

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Fun with Favicons…

How do you make one? Here is an extended tutorial about how to create your own favicon from scratch if you are looking for something a little easier I really like favicon.cc. If you want to use a favicon that already exists there is a great selection on favicon.cc or there are full icon sets available for download.

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