Forget The Social Media Jargon…Just Spread The Word

You have created a blog. It has hooks to your Twitter account, Flickr page, your videos on YouTube and a Facebook Fan Page. You are developing a blog network. You’ve taught a group of young, eager professionals how to follow conversations; engaging your blogger of choice. You have provided some tools they can use to [...]

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Writing the Perfect Online Press Release

Online press releases have become one of the most important tools for the marketing department. No longer just “spin control”, they are permanent, syndicated online media assets that help drive real bottom-line sales.  The press release above follows nearly all of the key elements, with a few exceptions. We suggest a keyword density of 3%–5%, [...]

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Keep that e-mail out of the spam box

Spam filters work under a score system that assigns positive (spam) and negative (not spam) scores to a list of trigger words or phrases. When your e-mail contains a certain number of points, it’s classified as spam. Some words and phrases count for more points than others, and the number of points a message can [...]

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If you build it, you still need to promote it…

Pop Quiz: You have an amazing new site with all kinds of great content, but the traffic isn’t there, what do you do? Answer: Promote it! There are literally hundreds of ways to promote your blog… this post is going to cover the most important ones… Guest Posting Networking – Its all about link building, [...]

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