You have found the blogs you want to reach out to, now its time to start beating the streets. But you do not want to just start spamming people, there needs to be a method to the madness when pitching bloggers. The short version: Don’t Cold Call — Email First Engage Us In Our Natural [...]
With the shift to new media certain aspects of a traditional PR campaign have been marganalized. One of those is the time honored ‘Press Release’… with more people turning toward blogs for their news, you must have established relationships with bloggers if you want your story covered. Whether starting an online business or a personal [...]
Knowing about politics is important if you want to develop a community online. You need to be genuine and as transparent as possible if you want people to really connect with your brand, product or service. There are good ways and bad ways to contribute to social media. Being shady, inconsistent or dishonest will get [...]
You have been listening to what people are saying and noting who is saying it and where they live. How do you breach that divide and get in touch with people about your product or service without being blown off, called out, or worse labeled as a spammer? Here are some tips to remember when [...]