Online press releases have become one of the most important tools for the marketing department. No longer just “spin control”, they are permanent, syndicated online media assets that help drive real bottom-line sales. The press release above follows nearly all of the key elements, with a few exceptions. We suggest a keyword density of 3%–5%, [...]
Spam filters work under a score system that assigns positive (spam) and negative (not spam) scores to a list of trigger words or phrases. When your e-mail contains a certain number of points, it’s classified as spam. Some words and phrases count for more points than others, and the number of points a message can [...]
If you or your business wants to grow and monitor a social media campaign, using twitter is essential. Check out the entries on this list to get a good idea of whats out there…
Often, a public relations firm or agency will turn to stock photography for images on a web site they are developing. That need not be the case. There is a better way that is free, spreads good will and provides your site with a collection of fantastic images. Flickr is one of the best resources [...]