I was reading my email, as I occasionally do, and I found a gem from a friend of mine. My friend mentioned that journalists today are moving to different formats for press releases… What is this new press release format? Bullet-points. A simple bulleted list of who, what, when, where, why and how (yes- those [...]
Online press releases have become one of the most important tools for the marketing department. No longer just “spin control”, they are permanent, syndicated online media assets that help drive real bottom-line sales. The press release above follows nearly all of the key elements, with a few exceptions. We suggest a keyword density of 3%–5%, [...]
With the shift to new media certain aspects of a traditional PR campaign have been marganalized. One of those is the time honored ‘Press Release’… with more people turning toward blogs for their news, you must have established relationships with bloggers if you want your story covered. Whether starting an online business or a personal [...]