Spam filters work under a score system that assigns positive (spam) and negative (not spam) scores to a list of trigger words or phrases. When your e-mail contains a certain number of points, it’s classified as spam. Some words and phrases count for more points than others, and the number of points a message can have before it’s considered spam varies from server to server.
What Spam Filters Look For
Here are some of the most common items that receive points from spam filters:
- Images accompanied by little or no text
- Very long list of recipients
- Large or very long messages exceeding a recipient’s limit
- Attachments
- Colored backgrounds
- Large fonts
- Colored fonts
- Messages created with Microsoft FrontPage
- Punctuation in the subject line
- Words in ALL CAPS in the subject line
- Trigger words or phrases in the body or subject line, such as “click,” “free,” “guarantee,” “limited-time offer,” “urgent matter”
- The phrases: what are you waiting for, while supplies last, while you sleep, money back guarantee, million dollars
- Check the spam score of your email before you send it
The following articles will provide more information if you so desire:
- “Practical E-Mail Marketing Tips”
- “Avoiding the Spam Filters and Other Email Marketing Tips“
- “Best Practices for Email Marketers”
- “CLIP & SAVE GUIDE to Avoiding Spam Filters“
- “E-Marketing in the World of Spam“
- “How Not to Get Labeled a Spammer“
- “How Spam Filters Work“
- “Marketing Your Business through Email: Spam Filter Words“
- “Words and Phrases That Trigger Some Spam Filters“
Here is a sample email that should be spam filter friendly:
To: Blogger Email
From: Your Real Name
Subject: Partnership Opportunity
Greetings Blogger (Try to use real name if possible),
I was going over your blog / I saw your pictures / I like your post about / and I wondered if you would be interested in participating in the Search for the Ultimate Athlete. We are pleased to be able to invite you to join our team as a snowboard contributor/ambassador. By joining the SFUA blogger network you become part of a focused group trying to determine who the ultimate athlete is and report on everything that goes into that process. We ask for contributions from you in the form of blog posts, pictures, videos, whatever! The theme is what is the ultimate athlete, what does it mean, do you know anyone who could be an ultimate athlete.
Please take a second to check out our website searchfortheultimateathlete.com and think about being a part of our quickly growing community of people searching for the ultimate athlete. If you would like to contact us my email is, phone #.
Best Regards,
Your Name
